All of us at ER-LAC always strive to best our competitors in the industrial areas of paints, varnishes as well as car refinishing products worldwide. That in turn leads to customers choosing our products for their innovative nature and high quality. We, at ER-LAC, have ever since the founding of our company, operated based on our entrepreneurial values, which are highly regarded by our business partners as well as the end consumers. ER-LAC will always uphold the Greek economy and support the communities in which we do business.
ER-LAC always makes sure all of its actions are responsible and adhere to the founding entrepreneurial values the company is based on. This, in result gives our customers and business partners peace of mind because of the knowledge that they can trust us as a company. Our exceptional reputation proceeds us, our values and trustworthiness are very important to us and widely known in our area of business.
Total Customer Satisfaction
ER-LAC always makes use of scientific progress and cutting-edge technology in order to constantly create new, high-quality products that are user and environmentally friendly. We continuously observe, understand and try to meet the ever-changing needs of our customers. We build long time commitments and productive relationships with our partners based on mutual trust.
One major goal, we at ER-LAC have, is to provide the best possible products for our customers with the least possible consumption of resources and energy. We are continuously decreasing the impact our practices have on the environment, starting from designing and production of our goods, to the safe and eco-friendly discarding of the packaging. We have realized the global need to reduce every one’s carbon footprint and we are proud to state that our company is in the forefront of this movement.
By utilizing the latest technology and developing ground breaking products we support the Greek economy and our country’s exports, as well as our local communities. ER-LAC through the years has backed up numerous local efforts, projects and institutions and helped them grow and achieve their goals.
ER-LAC as a company has been a major player in the industry of paints, varnishes and car refinishing products for more than 55 successful years in Greece, as well as internationally.
Our company has been evolving steadily and swiftly in order to meet the ever-changing needs of our customers, by always utilizing the latest available technologies and funding scientific research.
ER-LAC as a company was founded by Mr. George Koutlis, in Larissa who had the intent to create and distribute varnishes for furniture and flooring. It didn’t take long for the high quality and reliable nature of the products reputation to reach the entire country, creating the need to move the business and expand its size in order to be able to meet and supply the ever-increasing demand.
The headquarters and production line of ER-LAC were moved to a new location in Kifisia, Athens.
The ever-increasing demand of the company’s products lead to the creation of a new industrial plant, located at the 34th km of the Athens-Lamia National highway.
In the same ever-growing space, ER-LAC built and operated a new, technologically advanced synthetic resin plant in order to produce high quality resins, which are the basic ingredient for varnishes and paints.
ER-LAC which had become known in the industry as a leading manufacturer of resins and varnishes of exceptional quality, entered a new sector, the production and distribution of industrial paints.
Success didn’t stop the company from constantly evolving, so a few years later ER-LAC revolutionized the way paints are sold in Greece, with the introduction of color dispensing machines, providing the customer with countless tones and colors. This system was later used by our competitors and is still used widely today.
During the last decade, ER-LAC has been also entered in one additional industrial field, which requires the latest technologies, car refinishing products. These products have been widely accepted by professionals in this field and are now competing head-to-head with our competitor’s products with great success internationally.
Today, ER-LAC is dominating the Greek market with its large selection of products and is exporting its products to over 30 countries internationally, by using automated manufacturing methods, the latest in available technology and expert staff in our field of business.